An advertising copywriter for more than 17 years, I have done my rounds of the agencies, from start-up boutiques to the big daddy networks. Over the years and rigors, I have earned my fair share of brickbats and laurels by creating stories for various products and services; therefore, helping them sell as brands. Conversant across medias that are time tested and ones that continue to evolve, some of the campaigns were memorable, most were intelligently mundane and a rare few provoked a behavioral change.